As the bio on his Amazon page explains, “Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian’s goal is to help you achieve your personal and business goals faster and easier than you ever imagined. Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year.

“He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages. He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages. He speaks to corporate and public audiences on the subjects of personal growth and professional development, including the executives and staff of many of America’s largest corporations. His exciting talks and seminars on leadership, selling, self-esteem, goals, strategy, creativity and success psychology bring about immediate.”

In the latest of his several dozen books, Motivation, published by AMACOM (April 2013), Tracy offers rock-solid advice on how to respond effectively to a number of major challenges in business. For example, “Five Factors for Winning.”

“To cross the finish line and feel like a winner at work, a person needs five things:

1. Clear goals and objectives, which are discussed and agreed upon.

2. Clear measurements, metrics, and standards so that the employee knows that success will be measured and determined.

3. Clear deadlines and sub-deadlines, so the employee knows exactly when the job is supposed to be completed.

4. Success experiences — that is, the employee must actually complete the job on time, on budget, and to the agreed-upon standards of quality.

5. Recognition and rewards — the employee must receive acknowledgement for successful task completion by the boss, very much like the crowd cheering for a winning athlete. In addition, whenever possible, there should be both tangible and intangible rewards that accompany the successful completion of a task.

“You may have heard it said, ‘you can’t hit a target that you cannot see.’ For your people to feel like winners, they must have clear targets to aim for. The clearer the goals and objectives, the easier it is for people to achieve them.”