Arlene Johnson has just launched a new online resource, The Connector, that combines her own material with material contributed by others. I urge you to check it out and sign up for a subscription by clicking here.

Meanwhile, here is a brief excerpt from one of her articles.

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When challenged to earn a coveted promotion, succeed with an important business project or to win a quota busting business opportunity, we get charged. With a vision for what the change can bring, our energy kicks in and our mind gets focused on mapping a strategy to accomplish what we want.

So, let’s say you have a new business opportunity that if won not only makes your year but also has significant strategic value to your company – a much needed win for everyone. As you assess and develop your win-strategy, you ask yourself: Which decisions and actions give us a competitive advantage and best ensures our winning this important customer relationship?

With input from others, questions answered and a dynamite strategy in hand, you’re ready to take action. It’s time to conduct a brilliant execution of your strategy. STOP. Before moving forward, you, and any team member, should know the answers to this question: With each planned customer conversation in my win-strategy, how do I get the information and gain the customer agreements to strengthen relationships and differentiate myself and our solutions?

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To read the complete article, please click here.

Arlene Johnson, founder and president of Sinequanon Group, Inc. (SGI), is an internationally known speaker, author and consultant with more than two decades of experience in executive leadership, change management and performance coaching. Through her efforts, major corporations as well as small and mid-sized companies create a results-oriented and competitive difference in demanding, radically-changing business environments. She has advised Fortune 500 clients such as Arco Pipeline (Corporate and Jakarta, Indonesia), American Express (Mexico), Hewlett-Packard, (Hong-Kong), Hill-Rom, Southern Methodist University, Bombardier Aerospace, Fidelity Investment, Equifax (Canada), Blue Cross and Blue Shield, BDO Seidman, Koch Chemical Group, Alcatel-Lucent, Lockheed Martin and numerous other fast-growing, entrepreneurial companies. Arlene has just published the second edition of her brilliant book, Success Mapping: Achieve What You Want . . . Right Now!