Here is a brief excerpt from an article by Dharmesh Shah for LinkedIn. To read the complete article and check out others that discuss, please click here.

* * *

The title “Chief Executive Officer” doesn’t really say very much about what the person is supposed to do. Yes, they’re an officer. Got that. They’re an “executive” — got that too, whatever that means. And of all the executive officers, they’re the “chief”. Sure. But, I’d still argue that overall, the title doesn’t really work anymore. It doesn’t convey anything. CFOs are about finance. CMOs are about marketing. CIOs are about information. But, a CEO? They’re about being an executive?

Instead, I propose that the CEO should be the Chief Experience Officer.

If the CEO can make the following set of experiences amazing, she will have created an amazing company — and done her job.

[Here are the first three of six defining characteristics that Dharmesh has identified.]

1. Product Experience: What is the experience like using the product and getting value from it? Does it solve the problem simply? Does it make users happy, productive and hopeful when they’re using it, or does it make them frustrated, angry, agitated and depressed?

2. Purchasing Experience: What is it like to go through the sales process and buy the product? Was it easy to figure out whether the product was the right fit? Was the pricing straight-forward? Was the buying process smooth without unnecessary steps and complexity?

3. Brand Experience: What is it like to interact with the company’s brand? Does talking about the company with others ignite passion? What kind of emotions does it evoke? When people see the logo online or offline, what’s the visceral reaction?

* * *

To read the complete article, please click here.

Dharmesh Shah is founder/CTO at HubSpot and blogs somewhat regularly at OnStartups.com. You can get new articles by clicking here.