In this especially lively as well as informative video, the authors of The Granularity of Growth explain why the best strategies begin with a precise understanding of market and product opportunities.

Companies need to look beyond averages when making decisions about when and where to compete. McKinsey’s Sven Smit and S. Patrick Viguerie, along with Alchemy Growth Partners’ Mehrdad Baghai, discuss “the granularity of growth.”

To watch this turbocharged conversation, please click here.

You may also wish to check out their book, The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance, published by John S. Wiley (2008)

Mehrdad Baghai is the co-author with James Quigley of a more recent book, As One, published by Portfolio/Penguin Group (2011).