Here is an excerpt from an article written by Ross and Kathryn Petras for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts, please click here.
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Many times, especially in business settings, people use words that they think they know — but don’t. Although they do this in an effort to sound intelligent and sophisticated, it backfires badly, because even one small slip-up can cause an audience to focus on only that, not the speaker’s ideas. Sure, saying the wrong word (usually) isn’t a game-changer. But if you make that kind of mistake, it sets you up for a question that no one wants clients, coworkers, or employers to begin asking: “Are you really that smart?”
Think it can’t happen to you? We’ve heard horror stories: people laughing behind a prominent CEO’s back for his not understanding the correct use of a business term; a corporate lawyer saying “tenant” (a renter) instead of “tenet” (a belief); an employee toasting her supervisor as the “penultimate” leader (which doesn’t mean “ultimate” but instead means “next to last”).
Here, excerpted from our new book, That Doesn’t Mean What You Think It Means, are nine terms or words that sound smart but when used incorrectly make you sound the opposite, along with real examples of their being misused, drawn from business news reports, research publications, and corporate press releases. (We’ve omitted attributions to protect the well-meaning writers who unwittingly committed the errors)
begs the question
“Fidelity might have fired the last salvo by eliminating fees entirely. This begs the question as to whether Fidelity’s new funds incur any hidden costs or fees.”
In spite of popular thought, “begs the question” is not a smart-sounding way of saying “raises the question.” It’s actually a formal logic term that means trying to prove something based on a premise that itself needs to be proved. So leave “begs the question” where it technically belongs — in the realm of logic and law — and use the (correct) “raises the question” when that’s what you’re trying to say.
impacts on
“They can clearly and simply explain what we have done and how it impacts on our interpretation of the data, ensuring our reports are understandable and actionable.”
In a 2015 American Heritage Dictionary survey of language experts, 79% disapproved of using “impacts on” to mean “affect.” Another 39% disapproved of using “impact” to mean “affect” even without that preposition “on.” The original (and still most common) meaning of “impact” involves collisions. But nowadays, you can use it to mean “to affect” (without any collisions). But leave out that preposition “on.” That might impact (affect) your business presentation.
in regard(s) to
“[I]n regards to the new well, the production capacity of this first large size production well is remarkable.”
This sentence is wrong. Not regarding the remarkable production capacity, but regarding “in regards to,” which should be “in regard to.” Even better, just say “regarding” or “about.” (For the record, “regards” with the “s” is correct in the phrase “as regards,” where “regard” is a verb.) In regard to the phrase “in regard to,” regard is a noun, and the singular — without the s — should always be used. The exception is when sending someone good wishes — “best regards” — or when giving your regards to, say, Broadway, as in the song. After all, you probably wouldn’t want to wish Broadway only one regard.
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Here is a direct link to the complete article.
Ross and Kathryn Petras are the brother-and-sister co-authors of That Doesn’t Mean What You Think It Means (Ten Speed Press, 2018), the page-a-day calendar The 365 Stupidest Things Ever Said, You’re Saying It Wrong, and many other best-selling humor and gift books.