Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here.

There is no doubt that Twitter is influential: This spring, the company announced that it signed up its 200 millionth account.

But how can your company reap the benefits of this popular service?

Try these three things:

1. Listen. You need to know what people are saying about you to the wide world. Use Twitter Search or sign up for a service such as Radian6 to help you track what customers are saying about your brand.

2.Talk. Get your voice in the mix to build a following. But, don’t just yammer on about how great your company and products are. Give your customers something useful, such as special offers or information.

3. Support. Twitter is a great place to find customers who need help. Solve their problems for them and they’ll often tweet to turn their complaint into a compliment.

Today’s Management Tip was adapted from “What the Heck Are We Doing on Twitter?” by Josh Bernoff.

To read that article and join the discussion, please click here.