Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here.

Most companies know sustainability is important for future success, but few manage to make it an integral part of their business.

To do so, it has to be worth it. Here are three steps to analyze the impact of going green:

1. Take a close look at your supply chain. Collect baseline measurements on energy, material, and natural resource usage.

2. Get a quick win. Select a pilot project based on your initial measurements that will produce concrete data quickly. For example, look at heating oil usage in one store and explore how to reduce it.

3. Expand the initiative. Once you reach the small-scale goal, expand the project to other areas. Communicate the initial results and the company’s goals for sustainability to the entire organization.

Today’s Management Tip was adapted from “Making the Business Case for Sustainability” by Dhiraj Rajaram.

To read that article and join the discussion, please click here.