The Editors of Inc. have just announced their selections for an annual list of 11 Great Business Books to Read Right Now.

Here are three.

*     *     *

The Innovators by Walter Isaacson

The stories of Gates, Wozniak, Jobs, Page, Berners-Lee, Turing…plus some people you’ve probably never heard of that helped create the digital revolution starting in the 1840s. (Seriously.) And if that’s not enough, The Innovators is written by Walter Isaacson, the dean of business biographies (and an outstanding speaker to boot.) If you love being inspired by stories of how other people did it, this is your book.

To read my review of The Innovators, please click here.

*     *     *

Twitter Is Not a Strategy by Tom Doctoroff

If you’re trying to build a brand (and if you’re not, why aren’t you?), social media is just a tool. Creativity, execution, and positioning are the foundation of great brands — social media is just one way to execute that strategy. Twitter Is Not a Strategy takes you back to basics… and back to ensuring you’re actually creating a brand and not just a lot of one-way propaganda.

To read my review of Twitter Is Not a Strategy, please click here.

 

*     *     *

Crazy Is a Compliment by Linda Rottenberg

Contrarians take note: the subtitle of Crazy Is a Compliment is “The Power of Zigging When Everyone Else Zags.” Rottenberg claims that if people don’t think you’re crazy when you launch something new, then you aren’t thinking big enough. At the same time she doesn’t advocate taking huge risks; instead your goal should be to risk just enough to get in the game. Sounds like the approach every smart successful entrepreneur I know took.

To read my review of Crazy Is a Compliment, please click here.

* * *

To read the complete Inc. article, please click here.