I have read and reviewed, and now  continue to recommend Verne Harnish’s latest book, Mastering the Rockefeller Habits: What You Must Do to Increase their Value of Your Growing Firm.

Actually, with all due respect to the meaning and significance of the book’s subtitle, I think what Harnish shares is 0f even greater value to those who lead organizations that are now struggling to survive. The challenges they face are literally a matter of organizational life or death.

For those who have not as yet read Mastering the Rockefeller Habits, Harnish explains  how to make the right decisions about People, Strategy, Execution, and Cash.

Here is an excerpt from his comments about that process:

Decisions Equal Success

“Decisions equal success – and there are four decisions, in growing your business, that you must get right or risk leaving significant revenues, profits, and time on the table. These four decisions are in the areas of People, Strategy, Execution, and Cash. Even though most growth firms face continual challenges in all four areas, at any one time the challenges in one of these areas overshadows the rest. Therefore, your first decision to start [the process] is to choose which one of the four to focus on next.

“Over the last half of 2008, we surveyed 1300 executives of growth firms across five major regions of the world to see which one of the four decisions they most needed to focus on next. What we found were some patterns aligned with the opportunities and challenges of the region which I’ll share towards the end of this column. But first, let me provide some guidance on the four decisions.”

To read the complete explanation, please click here:

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