The McKinsey Quarterly’s Ten Most Popular Articles (Second Quarter, 2012)

In case you missed them, you can see the ten articles that have been most popular with The McKinsey Quarterly‘s readers in the second quarter of this year. Links are provided for the first three. Merey lick on article title.

Please click here to check out all of the articles. Read them today and join the conversation.

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1. MARKETING & SALES
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.


2. ORGANIZATION
Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them?

3. STRATEGY
Putting leadership development at the heart of a major operations-improvement effort paid big dividends for a global industrial company.
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