The Membership Economy: Find Your Super Users [comma] Master the Forever Transaction [comma] and Build Recurring Revenue

Robbie Kellman Baxter: Part 2 of an interview by Bob Morris

May 5, 2015

Robbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as…

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Robbie Kellman Baxter: Part 1 of an interview by Bob Morris

April 30, 2015

Robbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as…

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The Membership Economy: A book review by Bob Morris

March 19, 2015

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…

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