The Economist
Co–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her…
Read MoreRichard Florida is the author of several global best-sellers: The Rise of the Creative Class, The Breakthrough Illusion, Beyond Mass Production, The Flight of the Creative Class, and Who’s Your City? In his latest book, The Great Reset, he explains…
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Rules for Good Writing
In The Best of Business, a book published by The Economist in collaboration with Pegasus Books in 2009, one of the entries identifies and briefly explains “Six rules of good writing.” They are: 1. Do not be stuffy. 2. Do…
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