The Economist

Rules for Good Writing

July 18, 2011

In The Best of Business, a book published by The Economist in collaboration with Pegasus Books in 2009, one of the entries identifies and briefly explains “Six rules of good writing.” They are: 1. Do not be stuffy. 2. Do…

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William C. Taylor: An interview by Bob Morris

July 4, 2011

Bill Taylor is a writer, a speaker, and entrepreneur who has shaped the global conversation about the best ways to compete, innovate, and succeed. As a cofounder and founding editor of Fast Company, he launched a magazine that won countless…

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Jennifer L. Aaker and Andy Smith: An interview by Bob Morris

May 24, 2011

Co–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her…

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William C. Taylor: An Interview

January 14, 2011

Bill Taylor is a writer, a speaker, and entrepreneur who has shaped the global conversation about the best ways to compete, innovate, and succeed. As a cofounder and founding editor of Fast Company, he launched a magazine that won countless…

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Richard Florida, First Interview, by Bob Morris

September 15, 2010

Richard Florida is the author of several global best-sellers: The Rise of the Creative Class, The Breakthrough Illusion, Beyond Mass Production, The Flight of the Creative Class, and Who’s Your City? In his latest book, The Great Reset, he explains…

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