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Driven to Delight: A book review by Bob Morris

January 13, 2016

Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Joseph A. Michelli McGraw-Hill (2016) “The Best or Nothing”: The Mercedes-Benz Way As those who have read one or more of his previously published books already know, Joseph Michelli possesses…

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Rocket: A book review by Bob Morris

November 15, 2015

Rocket: Eight Lessons to Secure Infinite Growth Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh McGraw-Hill (October 2015) Here are 16 mini-case studies that demonstrate the physics of accelerated commercial growth I think this book’s subtitle is a…

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HBR Guide to Leading Teams: A book review by Bob Morris

August 27, 2015

HBR Guide to Leading Teams Mary Shapiro Harvard Business Review Press (2015) “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” John Quincy Adams Most of the volumes in the…

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Mark Miller on “the leadership game”: An interview by Bob Morris

August 1, 2015

In his own words…. I began writing over decade ago when I was fortunate to team up with Ken Blanchard on my first book, The Secret: What Great Leaders Know and Do. Since then I’ve co-authored a second book with…

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Liberal Arts for Conservative Minds

June 17, 2015

Here is a brief excerpt from an article by Kyle Peterson that appeared in The Wall Street Journal. One of his observations is that Hillsdale College takes no federal or state money—but bureaucrats are still plotting ways to regulate its…

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A conversation with Grant McCracken on how to build “a living, breathing culture”

June 14, 2015

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for Timberland, New York Historical Society, Diageo, IKEA, Sesame Street,…

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Follow Empathy to Great Leadership

May 4, 2015

Here is an excerpt from an article written by Monica P. Hawkins for Talent Management magazine. She explains how and why just one of emotional intelligence’s components can contribute to leadership skills that extend beyond borders and across cultures. To…

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The Membership Economy: A book review by Bob Morris

March 19, 2015

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…

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Welders Make $150,000? Bring Back Shop Class

April 25, 2014

Here is a brief excerpt from an article by Josh Mandel for the Wall Street Journal. To read the complete article, check out others, and obtain subscription information, please click here. Photo: Getty Images * * * In American high…

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What Great Brands Do: A book review by Bob Morris

February 7, 2014

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…

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