Southwest Airlines
Chief Culture Officer: How to Create a Living, Breathing Corporation Grant McCracken Basic Books (2009) The world outside the corporation: ”the body of ideas, emotions, and activities that make up the life of the consumer” I read this book when…
Read More
Widgets: The 12 New Rules for Managing Your Employees As If They’re Real People Rodd Wagner Mc Graw-Hill (April 2015) How to create “the ultimate employee experience” It is no coincidence that most of the companies annual ranked among those…
Read More
Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead Laszlo Bock Twelve/Hatchette Book Group (2015) How to build a workplace culture within which personal growth and professional development are most likely to thrive I agree…
Read More
The Engaged Leader: A Strategy for Your Digital Transformation Charlene Li Wharton Digital Press (2015) How and why engaged leaders transform themselves so that they can transform their organizations Recent research by highly reputable firms such as Gallup and Towers…
Read More
Here is an excerpt from a superb article written by Ken Favaro for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email…
Read More
Here is a brief excerpt from an interview of Herb Kelleher by Chuck Lucier in 2004 when Kelleher was chairman and CEO of Southwest Airlines. Durting the course of the interview, the co-founder and then chairman of Southwest Airlines tells…
Read More
Here is an excerpt from an article written by Roger Martin for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR…
Read More
Here is an excerpt from an article written by Scott Anthony for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR…
Read More
Here is an excerpt from an article by Josh Bersin for LinkedIn Pulse during which he makes four key points while explaining why what’s good for women is good for business. As you may or may not know, women now…
Read More
The 10 Core Principles of Delivering True Business Value
I agree with Warren Buffet: “Price is what you charge. Value is what people think it’s worth.” In Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing, Shane Atchison and Jason Burby introduce a four step…
Share this:
Like this: