Rhetoric

Let the Story Do the Work: A book review by Bob Morris

August 9, 2017

Let the Story Do the Work: The Art of Storytelling for Business Success Esther K. Choy AMACOM (July 2017) How and why “Once upon a time” has almost unlimited applications and can have compelling impact As Esther K. Choy realizes…

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The Basics of Making a Business Case

May 9, 2016

At one time or another, almost every executive has had to make a case to obtain agreement, approval, and (usually) resources to achieve a specific business objective. It could be funds for a start-up or for a new project. It…

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