Paul Spiegelman

The Membership Economy: A book review by Bob Morris

March 19, 2015

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…

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Smile Guide: A book review by Bob Morris

January 20, 2012

Smile Guide: Employee Perspectives on Cullture, Loyalty, and Profit Paul Spiegelman Brown Books Publishing Group (2012) How and why a values-based company can make the world a better place by enhancing the lives of those who work there. Those who…

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Paul Spiegelman: An interview by Bob Morris

January 12, 2012

Paul  co-founded The Beryl Companies with his two brothers in 1985. As CEO, he oversees strategic planning and business development for the nation’s thought-leading company in health care customer interactions and relationship management, and is the leading provider of outsourced…

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The culture of engagement: 13 core elements

August 10, 2011

Over the years, I have probably read and then reviewed about 65-70 books in which their authors discuss one or more aspects of organizational culture. A few address employee engagement. Hopefully, a high percentage of those who share a workplace…

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Bo Burlingham: An interview by Bob Morris

November 23, 2010

Burlingham joined Inc. magazine in January 1983 as a senior editor and became executive editor six months later, a position he held for the next seven years. In 1990, he resigned and became editor-at-large. He subsequently wrote two books with…

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