MIT

My Adventures in Marketing: A book review by Bob Morris

August 15, 2017

My Adventures in Marketing: The Autobiography of Philip Kotler Idea Bite Press (May 2017) To life! If the essential function of marketing is to create or increase demand, then the essential function of demarketing is to reduce or redirect (if…

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What it takes to become a trillion-dollar company

August 10, 2017

In The Four, published by Portfolio/Penguin Random House (October 2017), Scott Galloway examines “four technology giants [that] have inspired more joy, connections, prosperity, and discovery than any [other] entity in history. Along the way, Apple, Amazon, Facebook, and Google have…

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There Is No “Invisible Hand”

April 13, 2017

Here is an excerpt from an article written by Jonathan Schlefer for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…

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Different Types of Breakthrough Thinking

March 8, 2017

In The Net and the Butterfly, Olivia Fox Cabane and Judah Pollack explain “the art and practice of breakthrough thinking.” They observe, “For many, breakthroughs are like butterflies — beautiful and awe-inspiring, yet erratic and elusive. Some people think they…

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Deep Work: A book review by Bob Morris

January 12, 2016

Deep Work: Rules for Focused Success in a Distracted World Cal Newport Grand Central Publishing (2016) “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle Those who aspire to “connect sacredness inherent in…

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How Company Culture Shapes Employee Motivation

December 10, 2015

Here is an excerpt from an article written by Lindsay McGregor and Neel Doshi for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive…

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Reinventing Society in the Wake of Big Data: A Conversation with Alex (“Sandy”) Pentland

August 31, 2015

According to John Brockman, Publisher & Editor, Edge.org, “With Big Data we can now begin to actually look at the details of social interaction and how those play out, and are no longer limited to averages like market indices or…

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Social Physics: A book review by Bob Morris

August 28, 2015

Social Physics: How Social Networks Can Make Us Smarter Alex Pentland Penguin Books (2014) How to increase our understanding of “the dynamics of human society, and hence our ability to plan for the future” Alex (“Sandy”) Pentland is among the…

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Maria Konnikova on “Hacking the Brain: How we might make ourselves smarter in the future”

May 29, 2015

Here is a brief excerpt from an article by Maria Konnikova for The Atlantic. To read the complete article, check out others, and obtain subscription information, please click here. Illustration Credit: Álvaro Domínguez * * * The perfectibility of the…

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Paul Krugman on “Knowledge Isn’t Power”

August 6, 2014

Here is a brief excerpt from an article by Paul Krugman for The New York Times. To read the complete article, check out other resources, and obtain subscription information, please click here. * * * One of the best insults…

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