John Wiley & Sons
Monetizing Innovation: How Smart Companies Design the Product Around the Price Madhavan Ramanujam and Georg Tacke John Wiley & Sons (June 2016) How monetizing the design of new or improved products and/or services will help create or increase demand for…
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Beyond Cybersecurity: Protecting Your Digital Business James Kaplan, Tucker Bailey, Derek O’Halloran, Alan Marcus, and Chris Rezek John Wiley & Sons (2015) How and why all organizations must develop digital resilience to establish and then sustain cybersecurity First of all,…
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People Analytics in the Era of Big Data: Changing the Way You Attract, Acquire, Develop, and Retain Talent Jean Paul Isson and Jesse Harriott John Wiley & Sons (2016) Just about everything you need to know to attract, hire, develop,…
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Breaking Through: Stories and Best Practices From Companies That Help Women Succeed Martine Liautaud John Wiley & Sons (April 2016) How and why mentoring and sponsorship programs can help to accelerate the professional development of high-potential women So, what needs…
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands Kerry Smith and Dan Hanover John Wiley & Sons (April 2016) The psychology of customer engagement in memorable purchase experiences Until I read Bernd Schmitt’s classic, Experiential Marketing:…
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Cross-Border Mergers and Acquisitions Scott C. Whitaker John Wiley & Sons (April 2016) “The most important thing in communication is hearing what isn’t said.” Peter Drucker I cannot recall a prior time when the global marketplace was more volatile, more…
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In her Foreword to Breaking Through: Stories and Best Practices From Companies That Help Women Succeed, written by Martine Liautaud and published by John Wiley & Sons (April 2016), Christine Lagarde acknowledges that empowering women is certainly about fairness “but…
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The Art of Authenticity: Tools to Become an Authentic Leader and Your Best Self Karissa Thacker John Wiley & Sons (March 2016) “Today you are You, that is truer than true. There is no one alive who is more Youer…
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Stretch: How to Future-Proof Yourself for Tomorrow’s Workplace Karie Willyerd and Barbara Mistick John Wiley & Sons (2016) “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles…
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Myths and Misconceptions about Innovation
In Monetizing Innovation: How Smart Companies Design the Product Around the Price , Madhavan Ramanujam and Georg Tacke assert: “The most successful product innovators we know start by determining what the customer values [verb] and what they are willing to…
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