Jackie Huba

Jobs to Be Done: A book review by Bob Morris

November 1, 2016

Jobs to Be Done: A Roadmap for Customer-Centered Innovation Stephen Wunker, Jessica Whitman, and David Farber AMACOM (November 2016) Create breakthrough ideas from reimagining problems, not from an incrementally better solution to a well-understood challenge It was Clayton Christensen who…

Read More

PeopleShock: A book review by Bob Morris

July 20, 2016

PeopleShock: The Path to Profits When Customers Rule Tema Frank Essential Views Publishing (June 2016) The increasing value of the human element in a world that becomes more volatile, uncertain, complex, and ambiguous each day In one of their books,…

Read More

Magnetic: A book review by Bob Morris

December 19, 2015

Magnetic: The Art of Attracting Business Joe Calloway John Wiley & Sons (November 2015) How to create customer experiences that drive new business while sustaining repeat business Marketing can be traced back at least to the bazaars in ancient Athens…

Read More

Rocket: A book review by Bob Morris

November 15, 2015

Rocket: Eight Lessons to Secure Infinite Growth Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh McGraw-Hill (October 2015) Here are 16 mini-case studies that demonstrate the physics of accelerated commercial growth I think this book’s subtitle is a…

Read More

Chief Customer Officer 2.0: A book review by Bob Morris

June 26, 2015

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Jeanne Bliss John Wiley & Sons (2015) How to lead a customer-driven business transformation by establishing value for the role of the chief customer officer This is a sequel…

Read More

Disrupting Digital Business: A book review by Bob Morris

April 15, 2015

Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy R “Ray” Wang Harvard Business Review Press (2015) How to establish and then sustain a decisive advantage over competitors with a disruptive business model By way of background, “disruptive…

Read More

The Membership Economy: A book review by Bob Morris

March 19, 2015

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…

Read More

The Age of the Customer: A book review by Bob Morris

November 28, 2014

The Age of the Customer: Prepare for the Moment of Relevance Jim Blasingame SBN Books (2014) How and why all of a company’s initiatives must be in proper alignment to accommodate its customers’ expectations As I worked my way through…

Read More

Well-Designed: A book review by Bob Morris

November 16, 2014

Well-Designed: How to Use Empathy to Create Products People Love Jon Kolko Harvard Business Review Press (2014) How to focus on people, celebrate emotional value, and drive optimism through lateral and divergent thinking I share Jon Kolko’s high regard for…

Read More

Behind the Cloud: A book review by Bob Morris

March 12, 2014

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry Marc Benioff Jossey-Bass/A Wiley Imprint (2009) “Vision without execution is hallucination.” Thomas Edison It’s always interesting as well as instructive to…

Read More