Intel
Expect the Unexpected (or You Won’t Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus Roger von Oech Berrett-Koehler Publishers (2002) The fact that von Oech draws heavily upon the “ancient wisdom of Heraclitus” in this book…
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A Kick in the Seat of the Pants: Using Your Explorer, Artist, Judge & Warrior to Be More Creative Roger von Oech Harper Paperbacks (1988) This book should be read in combination with A Whack on the Side of the Head…preferably…
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A Whack on the Side of the Head: How You Can Be More Creative Roger von Oech Business Plus, 25th Anniversary Edition (2008) Note: When preparing for some interviews, I re-read several books on the creative process and remain convinced…
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Chesbrough is Adjunct Professor, Haas School of Business at the University of California, Berkeley, and Executive Director of its Center for Open Innovation. His landmark book Open Innovation: The New Imperative for Creating and Profiting from Technology (2003) articulated…
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The Laws of Disruption: Harnessing the New Forces That Givern Life and Business in the Digital Age Larry Downes Basic Books (2009) In The Laws of Disruption, Downes asserts that there are three laws of digital life. Together, they comprise…
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Co–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her…
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