Firebrand Partners

Amazon’s core competence: storytelling

August 13, 2017

In The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (Portfolio/Penguin Random House, October 2017), Scott Galloway suggests that Amazon’s core competence in storytelling. How so? “Through storytelling, outlining a huge vision, Amazon has reshaped the relationship between company…

Read More

What it takes to become a trillion-dollar company

August 10, 2017

In The Four, published by Portfolio/Penguin Random House (October 2017), Scott Galloway examines “four technology giants [that] have inspired more joy, connections, prosperity, and discovery than any [other] entity in history. Along the way, Apple, Amazon, Facebook, and Google have…

Read More