Crown Business
Grow: How Ideals Power Growth and Profit at the World’s Great Companies Jim Stengel Crown Business (2011) How and why “maximum growth and high ideals are not incompatible. They’re inseparable.” Jim Stengel begins the first chapter with two separate but…
Read MoreHuman Competence: Engineering Worthy Performance Thomas F. Gilbert Crown Business (2007) How and why the behavior engineering model “is really an outline of a performance troubleshooting sequence” Note: The comments that follow discuss the “Tribute Edition” (2007) of a book…
Read MoreThe Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries Crown Business (2011) “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.” Peter Drucker…
Read MoreDemand: Creating What People Love Before They Know They wWant It Adrian J. Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and…
Read MoreBrandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their…
Read MoreThe Two-Second Advantage: How We Succeed by Anticipating the Future — Just Enough Vivek Ranadivé and Kevin Maney Crown Business (2011) The power of prediction-based talent: Intuition on “the other side of complexity” At least a century ago, Oliver Wendell…
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