Consumer Reports

Robbie Kellman Baxter: Part 2 of an interview by Bob Morris

May 5, 2015

Robbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as…

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Robbie Kellman Baxter: Part 1 of an interview by Bob Morris

April 30, 2015

Robbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as…

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Likeable Social Media: A book review by Bob Morris

January 13, 2013

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing Dave Kerpen McGraw-Hill (2011) How and why social media can increase our ability to listen, to respond, and to be empathic as no other…

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