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The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy Joey Reiman John S. Wiley & Sons (2013) The importance of caring for a living In a previously published book, Thinking for…
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Here is an excerpt from an exceptionally valuable article written by George Bradt and published by Forbes magazine. To read the complete article, check out other resources, and obtain subscription information, please click here. * * * The only three…
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George B. Bradt has a unique perspective on transformational leadership based on his combined senior line management and consulting experience. He progressed through sales, marketing and general management roles around the world at companies including Unilever, Procter & Gamble, Coca-Cola,…
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Expect the Unexpected (or You Won’t Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus Roger von Oech Berrett-Koehler Publishers (2002) The fact that von Oech draws heavily upon the “ancient wisdom of Heraclitus” in this book…
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A Kick in the Seat of the Pants: Using Your Explorer, Artist, Judge & Warrior to Be More Creative Roger von Oech Harper Paperbacks (1988) This book should be read in combination with A Whack on the Side of the Head…preferably…
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A Whack on the Side of the Head: How You Can Be More Creative Roger von Oech Business Plus, 25th Anniversary Edition (2008) Note: When preparing for some interviews, I re-read several books on the creative process and remain convinced…
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The Essential Advantage: How to Win with a Capabilities-Driven Strategy Paul Leinwand and Cesare Mainardi Harvard Business Review Press (2011) The strategic power of coherence According to Paul Leinwand and Cesare Mainardi in the first chapter, in order to achieve…
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Adam Bryant is the deputy national editor of The New York Times, and works with reporters in many of the Times‘ domestic bureaus. He also conducts interviews with CEOs and other leaders for Corner Office, a weekly feature in the Sunday Business…
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In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios. My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described…
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Happiness Drives Business Results? Not So Fast…
Here is an article written by Dan Bowling for Talent Management magazine. To check out all the resources and sign up for a free subscription to the TM and/or Chief Learning Officer magazines published by MedfiaTec, please click here. * * …
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