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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…
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In Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “instead of spending months writing a business plan and then looking for investors, who…
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Kill the Company: End the Status Quo, Start an Innovation Revolution Lisa Bodell Bibliomotion (2012) How to envision the future you want to create, make the necessary connections, and meanwhile engage in assumption reversal Obviously, it would be idiotic to…
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Here is a brief excerpt from Ian Davis’ interview of Loiu Gerstner for the McKinsey Quarterly, published by McKinsey & Company. The former IBM CEO offers his thoughts on the principles and strategies that sustain a company in the long…
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…
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John Butman is founder and principal of the idea and content development firm Idea Platforms, Inc. and author of Breaking Out: How to Build Influence in a World of Competing Ideas (Harvard Business Review Press 2013). He has worked with…
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When someone is referred to as the “Apostle of Appreciation,” it’s hard not to think that they might be passionate about employee engagement and culture. The Inc. Small Giants Community’s Executive Director, Raul Candeloro, sat down with Chester Elton, author…
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In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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Here is one of the posts by Simon Sinek (on July 27, 2011) at his blog, Re:Focus (Simple Ideas to Help You Thrive). Once you read it, I doubt if you will soon forget it…if ever. To check out Simon’s…
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The LeanModel Framework for Start-Up Companies or Start-Up Projects
In Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “”instead of spending months writing a business plan and then looking for investors, who…
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