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Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability Faisal Hogue with Drake Baer McGraw-Hill (2014) How and why having more and better connections creates more and better opportunities Faisal Hoque wrote this book…
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…
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Innovating Analytics: Word of Mouth Index- Use the Next Generation of Net Promoter to Increase Sales and Drive Results Larry Freed John Wiley & Sons (2013) How and why the best innovations in customer experience analytics can create a decisive…
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As you would expect, the answer depends on which writer is asked. Ernest Hemingway once responded, “to get it out.” However, you may be interested in what is provided in Why We Write: 20 Acclaimed Authors on How and Why…
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Jon Fortt conducted a rare interview of Jeff Bezos, one that was videotaped and featured by LinkedIn. Here is Fortt’s introduction. To watch the video of the interview, please click here. Photo: Steve Jurvetson/Flickr * * * At the beginning…
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Here is an excerpt from an article written by Leonard Fuld for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR…
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After graduating in PPE from Jesus College, Oxford, David Wethey joined AC Nielsen in 1965, where he presented Marketing Research to leading marketing companies. However, the London agency world beckoned and in 1968 David joined Pritchard Wood (the birthplace of…
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Weaving the Web: the Original Design and Ultimate Destiny of the World Wide Web Tim Berners-Lee HarperSanFrancisco (1999) How and why, “if we have the individual will, we can collectively make of our world what we want.” I read this…
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Here is an article written by Margaret Heffernan for CBS MoneyWatch, the CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the website’s newsletters, please click here. * * *…
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The Amazon Mystery: What America’s Strangest Tech Company Is Really Up To
Here is a brief excerpt from an article by Derek Thompson for The Atlantic. In it, he discusses why investors love Jeff Bezos’s global-everything store, even though they aren’t making any money from it yet—and it’s not clear how they…
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