Search Results: Neumeier

Blogging on Business Update from Bob Morris (Week of 8/19/13)

August 25, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to…

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Blogging on Business Update from Bob Morris (Week of 4/1/13)

April 7, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS The Four Steps to the Epiphany: Successful Strategies for Products that Win Steven Gary Blank Your Survival Instinct Is Killing You:…

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The Originality Scale

April 4, 2013

Here is an excerpt from an article written by Marty Neumeier for the Liquid Agency website. In it, Marty explains why and how, in an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over…

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Metaskills: A book review by Bob Morris

December 22, 2012

Metaskills: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) How and why metacognition (highly-developed “knowing about knowing”) requires mastery of metaskills J. H. Flavell was probably the first to use the term metacognition when suggesting that it…

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The Brand Gap: A book review by Bob Morris

September 29, 2011

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier New Riders, Second Edition (2005) How to Become a “Brand Gap Guru” This is an expanded edition of a book first published in 2003. In…

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Zag: A book review by Bob Morris

September 28, 2011

Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and…

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The Designful Company: A book review by Bob Morris

September 27, 2011

The Designful Company: How to build a culture of nonstop innovation Marty Neumeier Peachpit Press/New Riders (2008) Neumeier addresses the challenge of organizing a company for agility by developing a “designful mind”: that is, a perspective that enables decision-makers to…

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