Search Results: Neumeier

Marty Neumeier on “The Rules of Genius, #13: Use a linear process for static elements”

May 23, 2014

The starting point for choosing a process is understanding what kind of system you’re dealing with. Is it simple or complex? Are the elements static and unchanging or dynamic and unpredictable? Many projects have fairly static elements. Even a project…

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Marty Neumeier on “The Rules of Genius, #12: Design quickly, decide slowly”

May 20, 2014

The first eleven rules were concerned with getting the right idea. The next fourteen are concerned with getting the idea right. This is the work of bending, shaping, and polishing your idea so it aligns with its purpose. This is…

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Marty Neumeier on “The Rules of Genius, #11: Use beauty as a yardstick”

May 9, 2014

The world’s greatest scientists, philosophers, and artists agree: If an idea isn’t beautiful, it’s probably not innovative. They’re putting a special spin on the word “beautiful” by defining beauty as a quality of wholeness, or harmony, that generates pleasure, meaning,…

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Marty Neumeier on “The Rules of Genius, #10: Wait for the Jolt”

May 1, 2014

When the right idea comes along, your emotional brain sends a signal to the rest of your body. It’s a tingle, a flash, or a jolt that tells you something remarkable has happened. Suddenly the world reels, a thousand gears…

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Marty Neumeier on “The Rules of Genius, #9: Approach answers obliquely”

April 22, 2014

The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is a crucial step in creating value through innovation. The first step in surprising others is to surprise yourself.…

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Marty Neumeier on “The Rules of Genius, #8: Stay in the Dragon Pit”

April 19, 2014

Marty Neumneier is the Director of Transformation for the Liquid Agency as well as author of several bestselling books in which he explains how almost anyone in almost any organization can help to achieve breakthroughs in creativity and innovation. He…

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Marty Neumeier on “The Rules of Genius, #7: Think Whole Thoughts”

April 8, 2014

Marty Neumneier is the Director of Transformation for the Liquid Agency as well as author of several bestselling books in which he explains how almost anyone in almost any organization can help to achieve breakthroughs in creativity and innovation. He…

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Marty Neumeier on “The Rules of Genius, #6: Frame Problems Tightly”

April 4, 2014

Marty is the Director of Transformation for the Liquid Agency as well as author of several bestselling books in which he explains how almost anyone in almost any organization can help to achieve breakthroughs in creativity and innovation. He has…

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Marty Neumeier on “The Rules of Genius, #5: Ask a Bigger Question”

March 10, 2014

Marty Neumeier is the Director of Transformation for the Liquid Agency as well as author of several bestselling books in which he explains how almost anyone in almost any organization can help to achieve breakthroughs in creativity and innovation. He…

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Marty Neumeier on “The Rules of Genius, #4: See What’s Not There”

March 6, 2014

Marty is the Director of Transformation for the Liquid Agency as well as author of several bestselling books in which he explains how almost anyone in almost any organization can help to achieve breakthroughs in creativity and innovation. He has…

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