If you want to advance your career, people need to know what you’re an expert in. But you shouldn’t go around bragging about everything you know.

o Instead, display your expertise in ways that are helpful to your colleagues.  For instance, you could volunteer to host a lunch-and-learn about a topic you’ve been researching that’s relevant for your industry.

o Or you could write something on the topic for the company newsletter. You could even offer advice or respond to queries on the corporate intranet.

o Don’t assume that these kinds of opportunities are distractions from your “real work” or that no one pays attention to them. Even if your lunch-and-learn is sparsely attended, for example, higher-ups are almost always paying attention to how knowledge and best practices are shared.

Putting your expertise out there could get you noticed by a senior person who appreciates that you’re sharing your ideas publicly.

Adapted from “How Women Can Develop — and Promote — Their Personal Brand,” by Dorie Clark