Dan Pink on “The puzzle of motivation”

photoRichard Saul Wurman created the TED conference in 1984 as a onetime event. (As you probably know already, TED refers to Technology, Education, and Design.) It became a four-day conference six years later. Chris Anderson purchased TED in 2001. Until 2005, it remained a once-a-year conference: four days of programs, 50 speakers, 18-minute presentations. Anderson added TEDGlobal to reach an international audience. TED.com was launched in 2006. Thus far, the website has attracted more than one billion views, averaging about two million day. The video programs have been translated into more than 100 languages.

According to Anderson, “With TED, the end of the talk should not be the end of the idea, but just the beginning.” TED showcases speakers who are knowledgeable, of course, but also “human, relatable, and often emotional, so what they share lights people up.”

There are no charges to access any of the TED programs. After attending the 2006 conference, documentary filmmaker Daphne Zuniga described it as “Cirque Du Soleil for the mind.” Oprah Winfrey later observed, “TED is where brilliant people go to hear other brilliant people.”

Pink, DanielI will continue to recommend the TED programs that are among the most highly-rated. For example, Dan Pink. This career analyst examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. Listen for illuminating stories — and maybe, a way forward.

Bidding adieu to his last “real job” as Al Gore’s speechwriter, Pink went freelance to spark a right-brain revolution in the career marketplace. With a trio of influential bestsellers, He has changed the way companies view the modern workplace. In the pivotal A Whole New Mind, Pink identifies a sea change in the global workforce — the shift of an information-based corporate culture to a conceptual base, where creativity and big-picture design dominates the landscape.

In The Adventures of Johnny Bunko, is an evolutionary transformation of the familiar career guide. Replacing linear text with a manga-inspired comic, Pink outlines six career laws vastly differing from the ones you’ve been taught. Members of the Johnny Bunko online forum participated in an online contest to create the seventh law — “stay hungry.” His last two books are Drive: The Surprising Truth About What Motivates Us (2011) and To Sell Is Human: The Surprising Truth About Moving Others (2012), both published by Rverhead Books/Penguin Group.

Here is a direct link to his TEDTalk. I envy anyone who has not as yet seen it.

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