Search Results: marty neumeier
Over the years, Marty Neumeier has published eight bestsellers and his ninth —SCRAMBLE — will be published in October. There is no other business thinker I hold in higher regard. Marty’s mind reminds me of a Swiss Army knife. For…
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Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as an identity designer, art director, copywriter, journalist, package designer, magazine publisher, and brand consultant. By the mid-1990s he had developed…
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Marty Neumeier obviously agrees with Albert Einstein who urged years ago, “Make everything as simple as possible but no simpler.” In his latest book, THE BRAND FLIP: Why customers now run companies and how to profit from it, Neumeier identifies…
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In his latest book, THE BRAND FLIP, Marty Neumeier explains how and why “customers now run companies and how to profit from it.” Marty and I share a high regard for Peter Drucker’s insights, including those concerning marketing. Drucker once…
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Here’s the latest communiqué from Marty Neumeier in which he shares his thoughts about the process by which to obtain buy-in from those who are initially opposed or indifferent to the given proposition. * * * Imagine being shown a…
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In his latest book, The 46 Rules of Genius: An Innovator’s Guide to Creativity, Marty Neumeier observes, “Most people have a built-in bias toward addition instead of subtraction. For some reason, the concept of ‘more’ comes naturally to us. Yet…
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Complex problems are dynamic. They don’t hold still while you work on them. The traditional approach is to address a complex problem as if it were a simple problem, breaking it into discrete steps that can be executed one at…
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Marty Neumeier on “The Five Qs of Strategy”
Over the years, Marty Neumeier has published eight bestsellers and his ninth —SCRAMBLE — will be published in October. There is no other business thinker I hold in higher regard. His mind reminds me of a Swiss Army knife. For…
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