Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams
Betsy Fore
Harper Business/An Imprint of Harper/Collins (November 2025)

“Vision without execution is hallucination.” Thomas Edison

I agree with Edison.

It is also true that execution without purpose is delusion.

Simon Sinek suggests, when pursuing a strategic objective: “Focus on long-term success, but be willing to make short-term adjustments to get there. For a Cause to be just, it must be durable, resilient, and timeless. Leadership is not a license to do less. Leadership is a responsibility to do more. Pure pragmatism can’t imagine a bold future. Pure idealism can’t get anything done. It’s when the two cooperate that magic happens. Communication is not about saying what we think. Communication is about ensuring others hear what we mean. It is a luxury to put our interests first. It is an honor to put the interests of others before our own.

And when building relationships to support those efforts: “Communication is not about saying what we think. Communication is about ensuring others hear what we mean. It is a luxury to put our interests first. It is an honor to put the interests of others before our own. Work ethic is giving great effort to complete a task. Passion is giving great effort to advance a Cause. When an idea is so fantastic, stop talking about it and do it. A leader must be inspired by people before a leader can inspire people. When the incentives offered prioritize growth over stability, we successfully build large, unstable organizations. Stop looking for a course of action and instead become obsessed with understanding the (causes) of action that achieves success.”

To what does the title of this book refer? My opinion is that Betsy Fore wrote Built on Purpose to share the most valuable lessons she has learned about how to discover and nourish, indeed strengthen the dreams all of us have. And to make those dreams become a reality one project at a time with collective effort.

She clearly agrees with Sinek. She  — and I wholly agree with both of them — that every effort to achieve anything of great value must be driven by a “deep inner why” (DIW). That is, have a clear, compelling vision of the given objective (i.e. “dream”), refine your purpose, develop a “manifest mindset,” assemble the assistance and support you need, and then activate the quest.

With regard to the aforementioned “manifest mindset,” Roxie Nafousi recommends five practices to develop it:

o Meditation
o Tapping (EFT: emotional freedom technique)
o Tapping and Manifesting
o Internal Family Systems
o Breath Work

Fore discusses all this in detail in Chapter 3 (Pages 65-68)

She thoroughly examines is a step-by-step approach best viewed as a journey from vague but appealing images to a crystal-clear destination. These are among the lessons to be learned, included within Built on Purpose’s lively narrative.

Each is prefaced here by a HOW TO:

o Cultivate a manifesting mindset
o Disc0verv and anchor your DEEP Inner Why through the DIW Values Exercise (Page 36)
o Strengthen your energetic ethos using meditation, EFT, and breath work
o Pototype from a service mindset
o Use your three Ws — Why Me? Why You? Why Now? — to create a verbal pitch that lights people up
o Make adversity a great strength

o Focus on talent development as you scale
o Leverage your three prosperity principles
o Use your story to connect with your consumers powerfully and authentically
o Find your “locksmith” moment through struggle, search, and selection
o Live from your DIW, not just design and sell from it
o Plan your exit strategy, the art of letting go

These are Betsy Fore’s concluding thoughts:

“The creator in all of us allows our lives to serve as a beacon of light across the sea. don’t dim your light. Sine on. The universe is willing and waiting for you to build and manifest your wildest dreams.”

Consider this observation by Helen Keller: “Life is to be lived as a magnificent adventure, or not at all.”

Creative, inventive thinking requires carefully developed imagination. That endless process requires a sense of purpose, curiosity, self-discipline, resilience, tenacity, and patience.

You have three options:

Dream on and do nothing
Read/re-read  Built on Purpose and become a builder
And then assist other builders

Your call.