Zig Zag: The Surprising Path to Greater Creativity
In Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley, Antonio García Martinéz introduces what is — at least for me — a new metaphor: the chaos monkey. He explains it as a mechanism by which to “test a…
Read MoreAfter introducing eight “powerful, surprisingly simple” steps to creativity, Keith Sawyer observes in Zig Zag: The Surprising Path to Greater Creativity: “Exceptional creators often zig zag through all eight steps, in varying order, every day. That’s part of the secret.…
Read MoreIn Explaining Creativity: The Science of Human Innovation, Keith Sawyer suggests that there are eight stages to the creative process. He is convinced by extensive research (including his) that when most organizations conduct brainstorming sessions, it isn’t very effective. Why?…
Read MoreKeith Sawyer is one of the world’s leading scientific experts on creativity and innovation. In his first job after graduating from MIT, he designed videogames for Atari. He then worked for six years as a management consultant in Boston and…
Read MoreZig Zag: The Surprising Path to Greater Creativity Keith Sawyer Jossey-Bass/A Wiley Imprint (2013) Cutting edge thinking and practical advice on how to follow a path less traveled to breakthrough creativity After introducing eight “powerful, surprisingly simple” steps to creativity,…
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Who is Keith Sawyer and why is he significant?
In recent years, there have been several world-class thought leaders in the separate but interdependent fields of creativity and innovation. None is held in higher regard than Keith Sawyer. Briefly, one of the country’s leading scientific experts on creativity, Sawyer…
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