Zag: The Number One Strategy of High-Performance Brands

Marty Neumeier on “The Aha Moment”

August 21, 2013

It is generally known that Archimedes of Syracuse (287–212 BC) was a Greek mathematician, physicist, engineer, inventor, and astronomer. Although few details of his life are known, he is regarded as one of the leading scientists in classical antiquity. Among…

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Zag: A book review by Bob Morris

September 28, 2011

Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and…

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