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Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as an identity designer, art director, copywriter, journalist, package designer, magazine publisher, and brand consultant. By the mid-1990s he had developed…
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Complex problems are dynamic. They don’t hold still while you work on them. The traditional approach is to address a complex problem as if it were a simple problem, breaking it into discrete steps that can be executed one at…
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The starting point for choosing a process is understanding what kind of system you’re dealing with. Is it simple or complex? Are the elements static and unchanging or dynamic and unpredictable? Many projects have fairly static elements. Even a project…
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The first eleven rules were concerned with getting the right idea. The next fourteen are concerned with getting the idea right. This is the work of bending, shaping, and polishing your idea so it aligns with its purpose. This is…
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The world’s greatest scientists, philosophers, and artists agree: If an idea isn’t beautiful, it’s probably not innovative. They’re putting a special spin on the word “beautiful” by defining beauty as a quality of wholeness, or harmony, that generates pleasure, meaning,…
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When the right idea comes along, your emotional brain sends a signal to the rest of your body. It’s a tingle, a flash, or a jolt that tells you something remarkable has happened. Suddenly the world reels, a thousand gears…
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The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is a crucial step in creating value through innovation. The first step in surprising others is to surprise yourself.…
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Marty Neumneier is the Director of Transformation for the Liquid Agency as well as author of several bestselling books in which he explains how almost anyone in almost any organization can help to achieve breakthroughs in creativity and innovation. He…
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Marty Neumeier on “The Four Stages of the Buy-In Curve”
Here’s the latest communiqué from Marty Neumeier in which he shares his thoughts about the process by which to obtain buy-in from those who are initially opposed or indifferent to the given proposition. * * * Imagine being shown a…
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