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Allen P. Adamson is a noted expert in all disciplines of branding. He has worked with a broad spectrum of consumer and B2B businesses in industries from packaged goods to hospitality, technology to healthcare. His previous books, including BrandSimple and, more recently, Shift…
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Recommendation Engines (The MIT Press Essential Knowledge series) Michael Schrage The MIT Press (September 2020) How and why recommendation engines can help to create more valuable people I have not read in recent years a more entertaining or a more…
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Knowledge is what we learn. Wisdom is what we learn from mistakes….from ours as well as from others’. On June 12, 2005, Steve Jobs delivered the commencement address at Stanford University. Since then, the YouTube video has been viewed more…
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Matchmakers: The New Economics of Multisided Platforms David S. Evans and Richard Schmalensee Harvard Business Review Press (June 2016) How to help those with a need for a product or service to connect with those who can provide it, The…
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Platform Revolution: How Networked Markets Are Transforming the Economy—And How to Make Them Work for You Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary W. W. Norton & Company March 2016) How to accelerate connectivity and interaction,…
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A Hungarian psychologist who relocated to the United States in 1956 at there age of 22, Mihaly Csikszentmihalyi (pronounced “me-high CHEEK-sent-me-high”) is one of the most influential contemporary thinkers in recent years. He is probably best-known for his concept of…
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Here is a brief excerpt from a guest post by Patrick Stewart for Inc. magazine. To read the complete article, check out others, and obtain subscription information, please click here. * * * A successful multisided business needs to be…
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Here is a brief but timely excerpt from an interview of Google co-founder and CEO, Larry Page, by Steven Levy that appeared in the March 2013 issue of Wired magazine. To read the complete article, c heck out others, and…
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Here is a brief excerpt from an article OpEd article by Danial J. Levitin for The New York Times. To read the complete article, check out others, and obtain subscription information, please click here. * * * This month [i.e.…
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8 Facts You May Not Know About Mark Twain
Here is an excerpt from an article by Elizabeth Nix for the History Channel. To read the complete article and countless others, please click here. * * * Check out eight fascinating facts about the world-famous author, including why his…
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