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Unthinking: A book review by Bob Morris

February 2, 2011

Unthinking: The Surprising Forces Behind What We Buy Harry Beckwith Business Plus/Hatchette Book Group (2011) In this, his latest of five bestselling books, Harry Beckwith shares a number of especially valuable insights. His objective is to share with his reader…

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How and why most of what we call “thinking” really isn’t

January 31, 2011

In the latest of five bestselling b0oks, Unthinking: The Surprising Forces Behind What We Buy, Harry Beckwith shares a number of especially valuable insights and I have consolidated several of them in these two mosaics of excerpts: “We could excuse…

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