William Goldman
Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies. He…
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Karl Weber is a writer and editor specializing in topics from business and personal finance to politics and current affairs. Weber’s recent projects include the New York Times bestseller Creating a World Without Poverty, co-authored with Muhammad Yunus, winner of…
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Simon Pont is a writer, commentator and brand-builder. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. He is the author of The Better Mousetrap: Brand Invention…
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The Better Mousetrap: Brand Invention in a Media Democracy Simon Pont Kogan Page (2012) “Reality is a collective hunch.” Lily Tomlin When I noted the subtitle of Simon Pont’s book, “Brand Invention in a Media of Democracy,” I immediately –…
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Hugh MacLeod on “The Trouble with Advertising”
Here’s a recent post from one of my favorite social commentators and artists, Hugh MacLeod. I worked in advertising for many years. My opinion of Madison Avenue is the same as the famous one held by the screenwriter, William Goldman,…
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