Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace

Wikibrands: A book review by Bob Morris

March 24, 2011

Wikibrands: Reinventing Your Company in a Custiner-Driven Marketplace Sean Moffitt and Mike Dover McGraw-Hill (2011) How the new levers of brand development achieve customer participation What is the meaning of the noun “wikibrand(s)”? According to Sean Moffitt and Mike Dover,…

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