wikibrands create multi-dimensional participation and multi-sensory experience in co-creation with an organization’s most loyal and most engaged customers
Wikibrands: Reinventing Your Company in a Custiner-Driven Marketplace Sean Moffitt and Mike Dover McGraw-Hill (2011) How the new levers of brand development achieve customer participation What is the meaning of the noun “wikibrand(s)”? According to Sean Moffitt and Mike Dover,…
Read More