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Monopolies & Tech Giants: Insights You Need from Harvard Business Review Various Contributors Harvard Business Review Press (April 2020) How those threatened by tech “giants” can compete with them in a VUCA marketplace This is one of the first volumes…
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Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation Neel Doshi and Lindsay McGregor HarperBusiness/An Imprint of HarperCollins (2015) How to make every single person in your organization solve problems 10% better, 10%…
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Rocket: Eight Lessons to Secure Infinite Growth Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh McGraw-Hill (October 2015) Here are 16 mini-case studies that demonstrate the physics of accelerated commercial growth I think this book’s subtitle is a…
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Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses E. Freya Williams AMA COM (2015) How and why purpose and profitability are not mutually exclusive. In fact, they tend to be interdependent. To what does the title of…
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Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives Kip Tindell with Paul Keegan and Casey Shilling Grand Central Publishing (2014) How and why the success of a human community with a foundation of conscious capitalism…
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World Changers: 25 Entrepreneurs Who Changed Business as We Knew It John A. Byrne Portfolio/Penguin Group (2011) Exemplars of an opportunistic mindset and acceptance of risk and potential failure, as well as independence and control John A. Byrne is chairman…
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The Silver Lining: An Innovation Playbook for Uncertain Times Scott D. Anthony Harvard Business Press (2009) According to Scott Anthony, the “Great Disruption” refers to the current time when tumultuous change is “ripping through markets at unprecedented pace. Competitive advantage…
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Brand Relevance: Making Competitors Irrelevant David A. Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you and your company Those who have read any of David Aaker’s previous books already know that he presents information,…
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In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios. My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described…
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Best-Kept Secrets of the World’s Best Companies
In Secrets of Greatness: Advice from the World’s Top CEOs and Entrepreneurs (2006), a volume created by the editors of Fortune magazine from previously published material. Eleven journalists share twenty-five of what were then among “the best-kept secrets” of what…
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