What psychological forces underlie our own irrational behaviors?

Sway: A book review by Bob Morris

July 2, 2011

Sway: The Irresistible Pull of Irrational Behavior Ori Brafman and Rom Brafman Broadway Books (2008) The Brothers Brafman seem to have an insatiable curiosity about what may, at first, seem to be aberrational human behavior but is in fact commonplace.…

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