What Customers Crave
Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Claire Brooks KoganPage Publishers (August 2016) How and why Strategic Empathy® can enrich all human relationships At least since the bazaars in the ancient world, the basic purpose of marketing…
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How “connection architecture” can establish and then sustain the strongest customer relationships
In TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments, Doug Conant and Mette Norman share some excellent insights with regard to how to maximize the value of frequent and informal interaction with associates. They explain how and why…
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