Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. The co-author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded. To read the complete article, check out others, and obtain subscription information,…
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When It Comes to Content Strategy, Spreadable Is the New Sticky
Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. The co-author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded. To read the complete article, check out others, and obtain subscription information,…
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