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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Geoffrey A. Moore HarperBusiness/HarperCollins Imprint (2014) How and why each stakeholder in the given enterprise “must come to a common accord if the chasm can be safely…
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Today, Company Lifecycle and Culture Change Too Fast
Here is a brief article written for Forbes in which Martin Zwilling provides a superb introduction to Fish Can’t See Water: How National Culture Can Make or Break Your Corporate Strategy, co-authored by Kai Hammerich and Richard D. Lewis, and…
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