Emerging technologies are poised to personalize the consumer experience radically -— in real time and almost everywhere. It’s not too early to prepare. Here is an excerpt from an article written by Peter Dahlström and David Edelman for The McKinsey…
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The coming era of “on-demand” marketing
Emerging technologies are poised to personalize the consumer experience radically -— in real time and almost everywhere. It’s not too early to prepare. Here is an excerpt from an article written by Peter Dahlström and David Edelman for The McKinsey…
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