Posts Tagged ‘Wall Street Journal’

Introducing Jennifer Aaker

AakerA social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make … READ MORE

The Thought Leader Interview: Aetna’s Mark Bertolini

BertoliniHere is a brief excerpt from an interview of Mark Bertolini by Jon Katzenbach, Gretchen Anderson, and Art Kleiner for strategy+ business magazine, published by PwC strategy& LLC (formerly Booz & Company). To read the complete interview, check out other resources, sign up for email alerts, … READ MORE

Remembering Dave Goldberg, the Ultimate Mensch

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Here is an excerpt from an article by Adam Grant featured by LinkedIn Pulse. To read the complete article, check out others, and sign up for email alerts, please click here.

* * … READ MORE

Robbie Kellman Baxter: Part 2 of an interview by Bob Morris

BaxterRobbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, … READ MORE

Robbie Kellman Baxter: Part 1 of an interview by Bob Morris

BaxterRobbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, … READ MORE

Greg McKeown on “The Pursuit of Less”

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Here is an excerpt from an interview of Greg McKeown by Frank Kalman for written Talent Management magazine. To read the interview, check out all the resources, and sign up for a free subscription to the TM and/or Chief Learning Officer magazines published by MedfiaTec, … READ MORE

A different perspective on Selma and Ferguson in 2015

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Self-anointed “experts” on race relations and economic inequality continue to blog (i.e. bloviate) about what happened in Selma, Alabama (on March 9, 1965), and what lessons can be learned from it that apply to race relations today, there and elsewhere, notably Ferguson, Missouri.

These Whack-a-Mole bloggers … READ MORE

Elements of a Good Story

IbarraIn Act Like a Leader, Think Like a Leader, Hermina Ibarra explains that all great stories, from Antigone to Casablanca to Star Wars, derive their power from a beginning-middle-end end story structure … READ MORE

Seattle Seahawks and the contemporary workplace

SeahawksIn an article written for the Wall Street Journal (Thursday, January 8, 2015), Kevin Clark suggests that total candor is the Seattle Seahawks’ competitive edge. Here is a brief excerpt. To read the complete article, check out others, obtain subscription information, please click READ MORE

How to create or increase demand for what you offer with the power of consumer engagement ideas

DoctoroffIn the first chapter of Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing, to be published by Palgrave Macmillan (November 2014), Tom Doctoroff observes, ”

For those of you now associated with … READ MORE

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