Virgil I. (“Gus”) Grissom

Innovation the NASA Way: A book review by Bob Morris

April 29, 2014

Innovation the NASA Way: Harnessing the Power of Your Organization for Breakthrough Success Rod Pyle McGraw-Hill (2014) Valuable business lessons to be learned from a truly unique “engine of innovation” Until reading and then re-reading this book, almost everything I…

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The Gene Krantz Dictum: “Failure is not an option”

April 23, 2014

In January of 1967, three astronauts — Virgil I. (“Gus”) Grissom, Edward H. White II and Roger B. Chaffee — were incinerated on the ground while conducting some pre-launch tests for what was to have been Apollo 1. In Innovation…

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