Vanity Fair

How Joan Didion the Writer Became Joan Didion the Legend

January 25, 2023

Here is a brief excerpt from a classic article written by LILI ANOLIK for Vanity Fair. As you may already know, Joan Didion was born in Sacramento in 1934 and graduated from the University of California, Berkeley, in 1956. After…

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Chip Heath’s six basic traits of sticky ideas

January 8, 2022

Chip Heath’s research suggests that sticky ideas share six basic traits. • Simplicity. Messages are most memorable if they are short and deep. Glib sound bites are short, but they don’t last. Proverbs such as the golden rule are short…

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Blogging on Business Update from Bob Morris (Week of 3/11/13)

March 17, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results Bob Garfield and Doug Levy The Future Arrived Yesterday: The…

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Michael Lewis on Sheryl Sanberg’s “Manifesto”

March 15, 2013

The most powerful working mother in Silicon Valley, Sheryl Sandberg may wish her life weren’t viewed as a social statement. But since it is, the C.O.O. of Facebook is tackling the issue head-on. In the April 2013 issue of Vanity…

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Three Secrets to Make a Message Go Viral

January 17, 2013

Here is a brief excerpt from an article by Dan and Chip Heath, featured in an issue of Fast Company a few years ago. As you’ll see, it has timeless relevance. To read the complete article, please click here. *…

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Michael Lewis’ perspectives on the writing process

December 26, 2012

It is by no means an anomaly that two of the best authorities on the writing process, Michael Lewis and Stephen King, are themselves prolific authors of countless bestsellers. The paperbound edition of King’s On Writing is a steal at…

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How to craft a message that sticks: A conversation with Chip Heath

October 13, 2012

Here is a brief excerpt from an interview of Chip Heath co-conducted by Lenny T. Mendonca and Matt Miller. It was featured in The McKinsey Quarterly, published by McKinsey & Company. To read the complete interview, check out a wealth of free online resources, and…

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Chip Heath’s six basic traits of sticky ideas

October 6, 2012

Chip Heath’s research suggests that sticky ideas share six basic traits. • Simplicity. Messages are most memorable if they are short and deep. Glib sound bites are short, but they don’t last. Proverbs such as the golden rule are short…

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Alan Deutschman: An interview by Bob Morris

November 23, 2010

Deutschman is the author of the new book Walk the Walk: The #1 Rule for Real Leaders, and one of America’s leading writers on change, leadership, and innovation. His earlier groundbreaking book, Change or Die: The Three Keys to Change…

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