Unrelenting Innovation: How to Build a Culture for Market Dominance

Gerard J. Tellis: An interview by Bob Morris

April 6, 2013

Gerard J. Tellis is Director of the Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing, Management & Organization at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in…

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Unrelenting Innovation: A book review by Bob Morris

February 9, 2013

Unrelenting Innovation: How to Build a Culture for Market Dominance Gerard J. Tellis Jossey-Bass/A Wiley Imprint (2013) How to avoid or overcome “the incumbent’s curse” to achieve market dominance By nature, books about innovation should contribute something new and/or something…

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Gerard J. Tellis on “Several of the Major Business Challenges to Be Faced in 2013”

January 30, 2013

Gerard J. Tellis (PhD Michigan) is Professor Marketing, Management, and Organization, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, at the USC Marshall School of Business. He is an expert in innovation, advertising, new product…

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