Unrelenting Innovation: How to Build a Culture for Market Dominance
Gerard J. Tellis is Director of the Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing, Management & Organization at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in…
Read MoreUnrelenting Innovation: How to Build a Culture for Market Dominance Gerard J. Tellis Jossey-Bass/A Wiley Imprint (2013) How to avoid or overcome “the incumbent’s curse” to achieve market dominance By nature, books about innovation should contribute something new and/or something…
Read MoreGerard J. Tellis (PhD Michigan) is Professor Marketing, Management, and Organization, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, at the USC Marshall School of Business. He is an expert in innovation, advertising, new product…
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